The ever so popular Dubai Shopping Festival (DSF) will be open to the public from December 26 till February 1, 2020, with Ghanaian shoppers being key targets for participation.
The event, being the 25th edition is expected to draw about three million visitors to Dubai with a significant number coming from Africa countries.
Instructively, the event is targeting Ghana and other countries in the subregion as potential participants.
Senior Manager in Charge of Campaigns at the Dubai Tourism, Salim Ali Mohamed Dahman at a press briefing in Accra, on the upcoming event, said this year’s shopping festival will be unique considering the number of activities available to visitors and shoppers.
“”As 2020 shapes up to be a pivotal year, we are committed to fostering synergies and ensuring ongoing collaboration amongst all stakeholders and entities to consolidate and further strengthen Dubai’s position as a global retail hub as well as a hub for all visitors across the globe” Dahman indicated.
The DSF, Dahman said, will kick off with celebrations to commemorate the special edition, and will include a series of concerts by Emirati and international singers, cultural and family-oriented performances, stand-up comedy shows and street carnivals, as well as sales of up to 90 percent across more than 3,500 retail outlets.
A Senior Manager, International Communications at Dubai Tourism, Janelle Lewis, added that, there will be daily chances to win life-changing prizes and spectacular firework shows, the entire city will come alive and be at its best to celebrate the momentous occasion.
“The shopping festival will take place across 38 days and all retailers and malls will come together to offer great promotions and sales to provide residents and visitors a rewarding experience during the milestone edition” she said.
DSF will also have a raffle and promotional draws with mouthwatering prizes and souvenirs.