Access Bank’s ‘Perfect Start’ campaign gives children a boost for the future

by Business Zone

As a leading innovative bank in Ghana, Access Bank continues drive its financial inclusion objective through initiatives that redefine banking operations in the country. True to its mantra of more than banking, the Bank has today unveiled a new promotion targeted at children to improved financial literacy from an early age.

Riding on the back of the Bank’s kid’s savings account – Early Savers, the campaign dubbed “Perfect Start” is aimed at fuelling the dreams of young ones while providing the platform to learn, unearth and nurture their creative talents.

“Perfect Start” promo which is an industry first, will run digitally online as part of efforts to adhere to COVID-19 safety protocols while creating opportunities for families to have fun and win amazing prizes.

Introducing the promotion to the general public, the Managing Director of Access Bank, Mr. Olumide Olatunji, mentioned that the Bank trusts in helping people achieve their goals and aspirations, even in the face of adversity and that the outbreak of the coronavirus though painful, has taught us all a very great lesson of savings for the rainy day.

He highlighted that, “We believe that no matter how small or audacious a dream may sound, they could still come true. All one needs is encourage and the right resources to boost their confidence and pursue that dream. This promo is therefore guaranteed to excite everyone and give our future leaders an advantage over the others”.

Emphasizing the key features of the campaign, the Sector Head of Retail Banking at Access Bank, Mrs. Yvonne Antonio said, “The “Perfect Start” promo which is a digital campaign, is aimed at inculcating the culture of savings and showcasing the talent of children from the ages of 5 to 17, in a fun, educative and interactive way. The promo is also designed to support parents and/or guardians with funds to help realize the dreams of their children or wards, through weekly, monthly and mega cash rewards.”

The Promo will run for a six month period, starting today September 1, 2020. The promo is open to both new and existing customers of Access Bank and to participate, customers will need to operate or open an Early Savers Account for their child or ward. With a minimum deposit of GHc200 in the new or existing Early Savers Account, customers can participate in the promo.

This promo has no element of chance or lottery and rewards are purely based on participation in activities and earning points.

Source: BusinessZone Online

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