Vodafone Ghana has dedicated the month of September to helping Small & Medium Scale Enterprises (SMEs) to become more resilient and while experiencing growth in the COVID-19 pandemic.
Director of Enterprise Business Unit (EBU) at Vodafone Ghana, Tawa Bolarin, at the launch of the campaign drive, said, Vodafone, as part of this year’s celebration, has outlined a host of initiatives purposely aimed at helping SMEs transition from surviving to thriving businesses.
These initiatives include free digital advertising opportunities, free website advertisement for SMEs for six months, free use of Vodafone’s Bulk SMS platform for promotional campaigns, twelve months free insurance cover as well as other unique products.
Additionally, Vodafone has also partnered with the Makola Foundation to train market traders and business owners on digital skills.
The virtual capacity-building programme will also educate participants on how digital solutions such as Vodafone’s Red Trader, Mobility Solutions, and Vodafone Cash enhance productivity.
Together with MicroEnsure and the United Nations Capital Development Fund, Vodafone is expected to provide free insurance cover for over 200 SMEs as part of the celebrations.
“Technology is transforming the global economy and our pre-occupation as the enterprise unit of Vodafone Ghana, is to help businesses succeed in this digital world. Vodafone since the pandemic has developed unique products including ‘Your Business Online’ to boost SMEs’ growth” Madam Bolarin noted.
Within this pandemic, Vodafone introduced the ‘Vodafone Business Runway’ platform, a webinar series aimed at empowering SMEs with the requisite skills, insights and opportunities that would enable them to manage and build thriving businesses.
The Vodafone SMEs month campaign is part of the company’s commitment to transforming SMEs in the country and maximizing their digital potential.
By Wisdom Jonny-Nuekpe