Samsung TV: ‘The Frame’ refines the art of television

by Business Zone

The art of television design has seen many top notch technological and innovative flair in the past few years, particularly with Samsung’s consistent introduction of groundbreaking televisions that defies the status quo. The QLED and UHD is a testament to how far the Samsung TV brand has come.

As it has become usual for Samsung to whet consumer’s appetite in regard to new innovative television models, the brand has once again, as usual, surprised television enthusiasts.

Are you looking for the ultimate TV that does not really look like a TV? The answer definitely, for the sake of curiosity is yes! A TV that does not appear to be a TV, is the Samsung’s The Frame. Obviously, it is a TV when it’s on, and a masterpiece of arts when it’s off.

‘The Frame’ looking all imposing

The Frame is a quantum-dot LCD styled (QLED is a quantum dot technology and the screen pixel supercharge by the blue LED backlight to produce the best quality picture) which also appears as a wall-hung picture frame that displays art when it is not being watched, and it looks fantastic and  convincing in that role as a frame. Over 1,200 works of art serves as a library in a customized format within The Frame.

To authoritatively mimic a wall-hung picture, The Frame uses a rectangular replaceable bezel that protrudes out slightly beyond the 60Hz, 10-bit, 3840 x 2160 (4K UHD) LCD panel. The back is completely flat, where a shallow-profile wall mount is attached with no gaps to notice that it has a mount behind it. That is pretty cool!

As normal power and connection cables would defile the aesthetics, The Frame also features Samsung’s One Connect single-cable connection. This clear (except for the wire) cable connects to a breakout box that houses most of the electronics and all the ports. Given a suitably light-colored wall, the cable is hard to spot. This makes it stand out more against dark surfaces.

Obviously, a picture frame is useless without pictures, and as stated earlier, Samsung supplies 1,200+ of those in its Art Store. The Frame is currently available in 32-inch, 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch arrays.

The Frame’s Connectivity includes four HDMI ports (one of which supports ARC), two USB ports, ethernet, coaxial (for a TV antenna), digital optical audio output, and a 3.5mm RS232C jack for integration. 802.11ac Wi-Fi and Bluetooth are also provided, and the latter supports low-latency connections so you can use headphones and other speakers without undo lag. 

The Frame delivers an excellent picture quality. It offers excellent viewing angles and screen conformity.

It is promising that The Frame senses ambient light while in Art Mode and adjust accordingly to give viewers a proper amount of brightness.

The Frame looks good on a wall, displaying art and does that extremely well, it is an outstanding product of a masterpiece by all standards. For now, the future of television imagination is definitely The Frame, until Samsung introduces another masterpiece.

By Wisdom Jonny-Nuekpe

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