T-Mobile has been popular with consumers, but an underdog when it comes to serving businesses. The “Uncarrier” wants to change that with the rollout of 5G.
The company announced Thursday a series of of new offerings for business customers: corporate wireless plans with unlimited data and 5G access, cloud-based workplace communication tools and a “Home Office Internet” program.
The new services aim to take advantage of not only T-Mobile’s 5G network, but also the mass shift to working from home during the pandemic. 5G is the next generation wireless network technology that boasts faster speeds and higher bandwidth compared to existing 4G LTE networks.
It’s a big shift in strategy for the country’s third-largest wireless carrier. In its announcement, T-Mobile (TMUS) acknowledged that competitors AT&T (T) (CNN’s parent company) and Verizon (VZ) hold more than 90% of the enterprise wireless market.
But T-Mobile is confident that it can make strong inroads into the enterprise 5G market, which it expects will total at least US $40bn by 2025. In fact enterprise applications, while perhaps less exciting for the average consumer, are expected to be the biggest revenue drivers for network operators — which have spent years and billions of dollars rolling out 5G.
“We now have the resources and unmatched network not just to be in the game, but to change the game,” CEO Mike Sievert said during a press conference Thursday.
For the new corporate wireless plans with unlimited data and 5G access, T-Mobile says it will match the price of comparable plans from AT&T and Verizon that impose data limits. It also introduced T-Mobile Collaborate, a suite of cloud-based workplace communication tools for business customers, include video conferencing, automatic meeting transcription and other features.
Its other new product is T-Mobile “Home Office Internet,” a tool meant to replace workers’ sometimes-spotty home internet connections. If a company subscribes to this service, T-Mobile will ship routers to its employees that connect directly to cell networks to provide internet to work devices — so remote workers won’t have to share the same Wi-Fi connection with family members also stuck working or schooling from home.
Source: CNN business